Research-led interface design that measurably lifts conversion
Research-led product and interface design that ends in a build-ready design system - measured against conversion and task completion, not how it looks in a portfolio shot.
A confusing interface doesn't announce itself. It shows up as a checkout that leaks a third of its traffic, an onboarding flow most people never finish, and a support queue full of questions the screen should have answered. Those are measurable, which means they're fixable - but only if the design work starts with watching real people use the thing rather than with a moodboard.
User interviews, competitor teardowns and a review of your existing analytics and session recordings, so decisions come from evidence.
Structure before decoration. We agree what goes where and why before anyone picks a colour, which is when changes are cheap.
Every screen and state - empty, loading, error, success - in light and dark. The states nobody designs are the ones users hit.
Tokens, components and usage rules in Figma, structured so developers build from it directly instead of eyeballing spacing.
Testable on a real device, so you can put it in front of five users before committing a single sprint of engineering.
WCAG 2.2 AA contrast, focus order, touch targets and screen-reader labelling checked as part of the work, not bolted on later.
Interviews with real users, a look at your analytics, and a teardown of the current experience to find where people actually fall out.
You get: A findings report with prioritised problems
Information architecture, user flows and wireframes. Cheap, fast, and the stage where the expensive mistakes get caught.
You get: Agreed flows and wireframes
High-fidelity screens, every state, both themes, assembled into a component library rather than a folder of pictures.
You get: A complete design system in Figma
Usability testing on a clickable prototype, revisions from what we learn, then a developer handover with specs and assets.
You get: Tested designs plus a handover pack
A forensic review of an existing product, with fixes ranked by impact against effort.
Typical timeline: 2 weeks
End-to-end design for a new product or a full redesign, ready to build from.
Typical timeline: 4–6 weeks
An ongoing designer embedded with your team for continuous product work.
Typical timeline: Monthly
User research, wireframes, high-fidelity prototypes and a design system your developers can build from without guessing.
UX is the structure - what the screens are, what order they come in, and whether someone can finish the task. UI is the surface: type, colour, spacing, components. Good UI on bad UX produces a beautiful product nobody can use, so we always do them in that order and price them as one engagement.
If the product is more than a few screens, yes. Developers building without designs make interface decisions one screen at a time, which is how products end up with four different button styles and no consistent empty states. A design system pays for itself in build speed alone - engineers stop guessing spacing.
Yes, that's the normal case. We work within your existing colours, typography and brand guidelines and build the product design system on top. If the brand assets don't cover product use - most brand guides stop at logo and letterhead - we extend them and hand back what we added.
We can, and most clients have us do both - it removes the handover gap entirely. But the design engagement stands alone: the Figma file, the design system and the specs are yours whether we build it or your team does.
We test it. Usability sessions on a clickable prototype before build, and afterwards we measure the things the design was meant to move - completion rate, drop-off, time on task, conversion. If a redesign doesn't move the number it was aimed at, that's a finding to act on rather than something to talk around.
A Figma file with every screen and state, a component library with tokens for colour, type and spacing, a clickable prototype, exported assets and icons, and a written handover covering interaction and responsive behaviour. Enough that any competent front-end team can build it without asking you questions.
A UX audit is two weeks. A full product design engagement is four to six weeks depending on screen count. Large platforms run longer and we break them into phases so you can start building the first flows while later ones are still in design.
Yes, by default. Every screen is delivered in both themes with tokens defined so the two stay in sync, rather than dark mode being a later pass that inverts colours and breaks contrast in half the components.