Technical SEO and content that compounds into organic pipeline
Technical SEO, local search and content that compounds into organic pipeline - reported against enquiries and revenue rather than impressions and rankings screenshots.
It is entirely possible to climb for dozens of keywords and gain no business, because the keywords have no commercial intent, or the page that ranks doesn't ask for anything. We work backwards from the enquiry instead: which searches indicate someone is ready to buy, what page answers that search better than the current result, and what that page has to do to convert. Everything else - the audits, the content, the links - serves that.
Crawlability, indexation, site speed, structured data and internal linking fixed first. Content on a broken foundation doesn't rank.
Google Business Profile optimisation, NAP consistency across directories, review generation and city-level landing pages that actually differ.
Keyword research mapped to buying stage, then pages written to be the best answer - with FAQ schema so they qualify for rich results.
Earned mentions from real publications and industry sites. No private blog networks, no bought links, no risk of a manual action.
Structured data, llms.txt and citable content so ChatGPT, Claude, Perplexity and Google's AI answers name you. An increasing share of shortlisting happens there.
A monthly dashboard of enquiries by channel, cost per enquiry and revenue attribution - not a list of positions.
Technical crawl, content inventory, backlink profile, competitor gap analysis and a proper baseline of where enquiries come from today.
You get: An audit and prioritised roadmap
Speed, indexation, structured data, internal links, canonical issues and anything actively suppressing the site. First 30–60 days.
You get: A technically clean, indexable site
Commercial pages and supporting articles published on a schedule, each targeting a mapped search intent and each built to convert.
You get: Published pages, monthly
Digital PR, citations and internal link consolidation, with monthly reviews of what moved and reallocation toward what worked.
You get: A monthly report against enquiries
A full audit and the fixes applied - the right start when the site has never been looked at properly.
Typical timeline: One-off, 2–3 weeks
The ongoing engine: content, local SEO and authority building, reported against enquiries.
Typical timeline: Monthly
Organic plus paid, running together with shared tracking and one view of cost per enquiry.
Typical timeline: Monthly
Technical audits, on-page and local SEO, content strategy and paid campaigns - reported against enquiries and revenue, not impressions.
Technical fixes can move things within weeks. Content and authority take longer: expect early movement at two to three months and meaningful, compounding traffic at four to six. Anyone promising page one in thirty days is either targeting keywords nobody searches or doing something that will earn you a penalty.
We report enquiries, not positions. The monthly dashboard shows how many enquiries arrived, which channel and which page produced them, and what each one cost. Rankings are an input we track internally; they're not the thing you're paying for, so they're not what we ask you to judge us on.
No. Bought links and private blog networks are a manual-action risk that can remove a site from search entirely, and recovery takes months. We earn links through digital PR, genuine industry relationships and content worth citing. It's slower and it doesn't put your business at risk.
Yes, and local is often the fastest return. It means Google Business Profile optimisation, consistent name-address-phone data across directories, review generation, and genuinely distinct city landing pages - not one template with the city swapped, which Google filters out.
It's part of what we do, and it's increasingly where B2B shortlisting starts. It comes from structured data, clear factual content, an llms.txt file, and citations from sources those models trust. The work overlaps heavily with good traditional SEO, but a few specifics matter and most agencies aren't doing them yet.
No. Retainers are month to month with thirty days' notice. We think long contracts exist to protect agencies from their own results - if the work isn't producing, you should be able to stop.
We do, by default - researched, written and edited by people who understand the subject, then reviewed by you before publishing. If you have in-house writers we'll provide the briefs, target intents and structure and let them write, which usually costs less and sounds more like you.
We'll say so in the audit. Sometimes the honest finding is that no amount of content will overcome a four-second load time or a site with no conversion path. We can fix the site or hand you the specification for whoever does - but we won't take a retainer for work we know can't succeed.